Our mission is that all agriculture in the world must be organic and that all people buy less and better. That is it!

To spread this important message and life-changing change, we put a lot of effort into making the content of our channels work. Like our website, instagram and photos. With the help of JE:SU's creative duo, we chose the following keywords that the images should illustrate:

  • Authenticity
  • Collective consciousness
  • Presence
  • Aesthetics
  • Imperfect

An example is the latest photoshoot.

Photoshoot on the street in Nørrebro CopenhagenPhoto shoot in a park

We use our channels to write about how big a difference an organic lifestyle can make, as well as the changing consumer behaviour.

Location: Jægersborggade, Nørrebro
Jægersborggade was chosen to be the perfect setting for this photo session. Jægersborggade has a warm atmosphere, it is authentic and charming and is located in the heart of Nørrebro, a melting pot area in Copenhagen with all ages and nationalities, students and young families. Full of life and authenticity. And embracing Nørrebro, which also happens to be where we have our office. We love Nørrebro!